The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
نویسندگان
چکیده
Vol. XLI (February 2004), 101–115 101 *Rajdeep Grewal is Assistant Professor of Marketing, Smeal College of Business, Pennsylvania State University (e-mail: [email protected]). Raj Mehta is Associate Professor of Marketing (e-mail: [email protected]), and Frank R. Kardes is Professor of Marketing (e-mail: frank. [email protected]), College of Business Administration, University of Cincinnati. This research was made possible by grants from the Direct Marketing Policy Center, Department of Marketing, College of Business Administration, University of Cincinnati. The authors appreciate helpful feedback from Barry Bayus, Joseph A. Cote, and Sasha Fedorikhin. The article greatly benefited from the feedback of the three anonymous JMR reviewers. RAJDEEP GREWAL, RAJ MEHTA, and FRANK R. KARDES*
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